the following is copied from the website at verafitness.com:


This is our vision. We believe that if everyone associated with Vera Fitness can own this statement, it will develop a true baseline community of authentic people. From there we intend to change the world, one person at a time. To create this level of authenticity we spend time, energy, and resources developing emotional intelligence or EQ. Unlike IQ which we can't change, EQ can be trained and developed. The founders, along with every Vera Fitness employee, are enrolled in ongoing training. It is our way of investing in open communication and conflict resolution. The result is a healthier community and a better company.
Vera Fitness trainers are the best at what they do. They are great personal trainers who have gone through a series of requirements and training. Each Vera Fitness trainer is certified through the National Academy of Sports Medicine, has completed Technogym's Kinesis training, and is enrolled in ongoing emotional intelligence training. The result is a trainer who listens and understands her clients.
The hour-long session led by a Vera Fitness trainer combines cardio, flexibility, and strength training using theKinesis, a revolutionary piece of equipment that enables 360 degree free range of motion. The result is a flexible and holistic workout that can be accomplished in a short period of time.